PYP 65: SotI Winter 2015

Today’s roundtable discusses the 4 Ps of marketing revolving the gaming industry.  Enjoy

  • 5:05 – Hardware/Accessories

 

    1. Product

29:00 – [Sony] earnings and info

      1. http://www.forbes.com/sites/danielnyegriffiths/2014/05/14/sony-fy-2014-earnings-winning-the-console-battle-losing-the-profits-war/
      2. http://www.forbes.com/sites/insertcoin/2015/01/06/attempting-to-understand-how-on-earth-sony-has-sold-18-5m-ps4s/

 

[Microsoft] earnings and info

      1. http://www.microsoft.com/investor/m/ViewPressRelease.aspx?src=http://www.microsoft.com/global/Investor/RenderingAssets/DataSource/Earnings%20and%20Financials/PressRelease/FY15/Q2/IRQuarterlyEarnings.html
      2. http://www.engadget.com/2013/07/18/microsoft-q4-2013-earnings-surface-rt-inventory/

32:00 [Nintendo]

      1. http://www.nintendo.co.jp/ir/en/
      2. http://mobile.reuters.com/article/idUSKBN0L10LX20150128?irpc=932

January 2015 (2014) NPD

December 2014 NPD

November 2014 NPD

http://venturebeat.com/2014/12/11/u-s-hardware-and-software-sales-weaken-in-november/

 

    1. 35:45 Price
      1. PS4: $399, Xbone: Two Skus-$349 & $449, WiiU-$299

 

 

  • 44:30 Software

 

    1. 44:45 – Price: Digital sales improving
      1. Xbox Ultimate Sale
      2. VB Digital Console sales
        1. PS3/PS4 – 63% of digital console sales
    2. 1:01:00  Perception – 20 minutes
      1. Value
        1. Halo: MCC still broken
        2. Destiny
        3. 1:08 The Order 1886
  • 1:22:00 – People – 15 minutes

 

    1. Evaluation since Summer 2014
    2. Equity across platformsResolutiongate Matters
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